Do we use HDR in Real Estate Photography?

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HDR for Real Estate?

One of the most common questions we get from prospective clients is whether or not we use HDR in our image capture? HDR stands for High Dynamic Range, and is a very common practice with many Real Estate Photographers. The reason for its popularity is that a photographer who employs this process doesn't need very much equipment. A camera, trigger and a tripod, that's it. How they create an image is by taking multiple images at different exposure settings called brackets.

Then when the photographer gets back to the office they take these brackets and merge them together to get one final image. To get it right, it takes a lot of time both on site as well as in front of the camera. For what a Real Estate Photographer gets paid, they really don't have that kind of time, so more often than not the HDR images come out poorly.

We never use HDR as we find it takes way too much time to do it properly, but today I wanted to take a moment or two to show you a couple of examples.


Our Promise has always been "To offer high-quality imagery, that meets architectural standards at a competitive price." With that being said, we don't feel HDR provides that for us.


If the above video doesn't convince you, take a look at the leading Home Magazines such as New England Home or Architectural Digest. Those industry-leading publications do not use this method for images they use.

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